Compare Kodak against competitors
Why this matters: The Comparison screen is where pricing decisions start. It shows, product by product, whether Kodak is priced above or below National Geographic, Discovery, and the internal KR reference. Finding the biggest gaps tells you where to focus first.
Go to Comparison
- Open Pricing Intelligence at
/pricing-app/. - Click ⇄ Comparison in the left sidebar. The page heading reads: "Kodak Apparel pricing compared against each competitor."
Reading the competitor columns
Three comparison columns appear for each product:
- vs National Geographic — the price gap between the matched National Geographic product and the Kodak product.
- vs Discovery — the same gap against the matched Discovery product.
- Internal KR Pricing — Kodak's own internal KR reference price, for cross-checking positioning within the brand's own range.
Narrowing down with filters
- Use the All categories dropdown to focus on a single product category (e.g. outerwear, bags). This cuts noise when you only need to review one segment.
- Change Sort by to biggest gap. The products with the largest price difference from competitors float to the top — these are your highest-priority items to review.
- You can also sort by price or name if you need a different order.
Interpreting a positive vs negative gap
A positive gap (e.g. +HK$80) means Kodak is priced higher than the competitor for that product. A negative gap (e.g. −HK$120) means Kodak is priced lower. Neither is automatically good or bad — context matters: premium positioning may justify being higher, while being significantly lower may signal an opportunity to move the price up.
Cross-checking in Products
- If a gap looks surprising, click ☰ Products in the left sidebar and find the same item.
- Confirm the internal price shown there matches what you see in Comparison. If they differ, the data may not have refreshed yet — check ◈ Health to see when prices last updated.
比較 Kodak 與對手價格
為何重要： Comparison 頁面是定價決策的起點。它逐件產品列出 Kodak 與 National Geographic 、 Discovery 及內部 KR 參考價之間的差距。找出差距最大的產品，就知道應該先處理哪些。
前往 Comparison
- 在
/pricing-app/開啟 Pricing Intelligence 。 - 點擊左側側邊欄的 ⇄ Comparison。頁面標題顯示："Kodak Apparel pricing compared against each competitor."
閱讀競爭對手欄位
每件產品顯示三個比較欄位：
- vs National Geographic —— 對應的 National Geographic 產品與 Kodak 產品之間的價格差距。
- vs Discovery —— 對應的 Discovery 產品與 Kodak 產品之間的差距。
- Internal KR Pricing —— Kodak 自家的內部 KR 參考價，用於在品牌系列內部交叉核對定位。
使用篩選器縮窄範圍
- 使用 All categories 下拉選單，聚焦於單一產品類別（例如外套、袋款）。只需審視某一品類時，這可以減少雜訊。
- 將 Sort by 改為 biggest gap，與競爭對手價格差距最大的產品會排至頂部 —— 這些是最需要優先處理的項目。
- 若需要其他排序方式，也可選擇 price 或 name 。
正差距與負差距的意義
正差距（如 +HK$80 ）代表 Kodak 的定價高於競爭對手。負差距（如 −HK$120 ）代表 Kodak 定價低於對手。兩者本身沒有好壞之分 —— 要視乎背景：高端定位或許能合理解釋較高的價格，而明顯偏低則可能是提價的機會。
在 Products 中交叉核對
- 若某個差距看起來出乎意料，可點擊左側側邊欄的 ☰ Products，找到同一件產品。
- 確認該頁顯示的內部售價與 Comparison 中一致。若兩者有出入，數據可能尚未更新 —— 請前往 ◈ Health 查看價格的最後更新時間。