Glossary
Brand codes, acronyms, and shorthand used across the intranet.
- HT
- Hetras — Korean fragrance & beauty (diffusers, perfume, hand care)
- KD
- KODAK — licensed apparel & lifestyle (Kodak Corner Shop)
- OS / OSOI
- OSOI — Korean minimal bags & accessories (Seongsu, Seoul)
- RAF
- Ruff & Fetch — HK pet lifestyle brand
- SO
- Stand Oil — Korean fashion & bag brand
- NNI
- New Nation Investment Limited — the parent company
- GA4
- Google Analytics 4 — traffic data source
- ROAS
- Return on Ad Spend — revenue ÷ ad spend
- SKU
- Stock Keeping Unit — a unique product variant code
詞彙表
Intranet 內常用的品牌代碼、縮寫及簡稱。
- HT
- Hetras — 韓國香氛美妝品牌（擴香、香水、護手）
- KD
- KODAK — 授權服飾及生活品牌（ Kodak Corner Shop ）
- OS / OSOI
- OSOI — 韓國簡約手袋及配飾（首爾聖水）
- RAF
- Ruff & Fetch — 香港寵物生活品牌
- SO
- Stand Oil — 韓國時裝及手袋品牌
- NNI
- New Nation Investment Limited — 母公司
- GA4
- Google Analytics 4 — 流量數據來源
- ROAS
- Return on Ad Spend — 收入 ÷ 廣告支出
- SKU
- Stock Keeping Unit — 產品款式編號