Read the daily numbers
Step 1 — Overview tab: the headline numbers
Open the Overview (總覽) tab first. It gives you the month-to-date KPI summary for the brand and month you have selected: total revenue, total orders, total ad spend, and ROAS. Use this tab to answer "are we on track?" before drilling deeper.
- Select the brand you want to review using the brand tab bar at the top — for example, click KD.
- Confirm the correct month is set in the Month filter dropdown.
- Click the Overview tab and read the headline cards: revenue, orders, ROAS.
Step 2 — Sales tab: Shopify + HKTVmall
Click the Sales (銷售) tab. Revenue is split by sales channel:
- Shopify — your own online store (direct-to-consumer orders).
- HKTVmall — orders placed through the HKTVmall marketplace.
Below the channel totals is the Channel Breakdown table. Each row is one channel. Scan across the columns to read that channel's orders, gross revenue, net revenue, and average order value for the selected period.
Step 3 — Paid Media tab: ad spend and ROAS
Click the Paid Media (廣告) tab. It shows what you spent on advertising and the return it generated:
- Spend — total ad budget consumed across platforms (Meta, Google, and others).
- ROAS — Revenue ÷ Ad Spend. A ROAS of 4 means every $1 of ad spend returned $4 in revenue. Higher is better.
Each advertising platform has its own row so you can compare efficiency side by side.
Step 4 — Traffic tab: sessions and sources
Click the Traffic (流量) tab. It shows website sessions for the period, broken down by source: organic search, paid, social, direct, and others. Use this to understand where visitors are coming from and whether paid campaigns are driving meaningful volume.
Comparing brands
To switch brands without losing your place, click a different brand tab at the top. The content tab you are on — for example, Sales — stays open and all numbers update instantly to the new brand. There is no need to navigate away or reload.
看懂每日數字
第一步 — 總覽分頁：標題數字
先開啟總覽 (Overview) 分頁。它顯示你所選品牌及月份的月初至今 KPI 摘要：總收入、總訂單數、總廣告支出及 ROAS 。用這個分頁回答「我們進度是否正常？」，再深入查看細項。
- 在頂部品牌分頁列選擇目標品牌，例如點擊 KD。
- 確認月份篩選下拉選單已選定正確月份。
- 點擊總覽分頁，查看標題卡片的收入、訂單及 ROAS 數字。
第二步 — 銷售分頁： Shopify 加 HKTVmall
點擊銷售 (Sales) 分頁，收入按銷售渠道拆分顯示：
- Shopify — 自家網店的直接對消費者訂單。
- HKTVmall — 透過 HKTVmall 平台下單的訂單。
渠道合計下方是渠道細分表。每行代表一個渠道，向右逐列查看該時期的訂單數、毛收入、淨收入及平均訂單金額。
第三步 — 廣告分頁：廣告支出與 ROAS
點擊廣告 (Paid Media) 分頁，顯示廣告投放金額及其帶來的回報：
- 支出 (Spend) — 各平台（ Meta 、 Google 等）的廣告預算消耗總計。
- ROAS — 收入 ÷ 廣告支出。 ROAS 為 4 表示每 $1 廣告支出帶來 $4 收入，數值愈高愈好。
每個廣告平台各佔一行，方便並排比較效益。
第四步 — 流量分頁：訪問量與來源
點擊流量 (Traffic) 分頁，顯示該時期的網站訪問量，並按來源細分：自然搜尋、付費、社交、直接流量等。用此分頁了解訪客來源，以及付費推廣活動是否有效帶動訪問量。
品牌對比
如需切換品牌而不失去位置，只需在頂部點擊另一個品牌分頁。你正在查看的內容分頁（例如銷售）保持不變，所有數字即時更新為新品牌數據，無需離開頁面或重新載入。