每次修改 = 新版本號。切勿覆蓋原始檔案。
SKU or short product code. Append colour with hyphen: k6223lrs11-blk
★ Source-only — these belong in 01_source/, not generated asset output folders. ★ 僅限 01_source/，不可放入生成素材資料夾。
素材為電腦生成或渲染時開啟。加入 _cgi 於 vis 與 ratio 之間。相片不需加。
Toggle on for generated or rendered assets. Adds _cgi before the ratio.
Every modification = new version. Never overwrite.
狀態字符插入於版本號與資產編號之間，例如 v01_✓。Pending 不加任何字符。
Status glyph sits between version and asset-number. No suffix = pending.
每個品牌獨立的 4 位流水號，格式 BRAND-G####（如 KD-G0042）。當產品 slug 設定後由系統自動分配，對齊 NNI Gen Asset Log Excel。
Per-brand 4-digit sequence. Assigned server-side when a product_slug is set. Aligns with the KD_G#### column in the Gen Asset Log. KD is at G0097; HT / RAF / SO / OS unused. 此欄位僅作預覽之用，實際編號由系統寫入，切勿手動編輯。
可選擇批量下載 ZIP，或逐一下載。
- 在 Tab 1 — Builder 設定品牌、產品代碼、視覺類型及比例。Set brand, prd, vis, and ratio in Tab 1 first.
- 選擇模式：Mode A（同一素材多版本）或 Mode B（不同素材相同設定）。Choose Mode A or Mode B below.
- 將檔案拖入上傳區域，或點擊選擇檔案。Drag files into the drop zone, or click to select.
- 點擊 Apply to All Files 套用命名。Click Apply to All Files to stamp names from the Builder.
- Mode B 用戶：在每行的新檔名欄位中修改 prd 代碼。Mode B only — edit the prd field per row in the table.
- 逐一下載，或點擊 Download All as ZIP 批量下載。Download individually or use Download All as ZIP.
Click to select files or drag and drop here
Images and videos — rename using the naming system
活動資料夾建立後，請在 Google Drive 的 E. Marketing / 04_ExecutionByBrand / [品牌] 內新增捷徑。
活動資料夾名稱生成器 Campaign Folder Name Builder
After creating a campaign folder, add a shortcut inside the brand execution folder. Keeps Multimedia as single source of truth.
資料夾結構 Folder Hierarchy
- 📁 Multimedia/
- HT/
- 2604_HT_Spring Giveaway/
- 01_source/wb shots + ref images
- 02_select/Generated outputs, awaiting review
- 03_edit/
- 04_output/export-ready
- meta/
- ig/
- lp/
- xhs/
- 2604_HT_Spring Giveaway/
- HT/
活動資料夾命名規則 Campaign Folder Convention
- YYMM — 年份 + 月份，如 2604 = 2026 年 4 月
- BRAND — 大寫品牌代碼： HT, KD, SO, OS, RAF
- Title — 活動名稱，首字母大寫，可使用空格
- 2604_HT_Spring Giveaway
- 2603_KD_Snow Wash Launch
- 活動名稱內不可用底線 No underscores within the title
- 資料夾品牌代碼必須大寫 No lowercase brand code in folder name
階段資料夾 Stage Folders
- 01_source — 白底圖 + 參考圖專用
- 02_select — 所有生成素材，待審核
- 03_edit — 製作中的檔案
- 04_output — 已審核，準備匯出。內含平台子資料夾。
品牌代碼 Brand Codes
| Code | Brand |
|---|---|
| kd | Kodak Apparel |
| ht | Hetras |
| so | Stand Oil |
| os | OSOI |
| raf | Ruff & Fetch |
用途代碼 Use Codes
| Code | Purpose 用途 |
|---|---|
| hero | Hero / banner — main visual, large format 主視覺 |
| life | Lifestyle — in-use, contextual, aspirational 生活感 |
| dtl | Detail — close-up, texture, material focus 細節 |
| pack | Packshot — product alone, no model, no scene 產品單獨 |
Use is assigned at export time, not at generation. Add to the export subfolder name if needed.
視覺類型 Visual Type (vis)
| Code | Visual 視覺類型 | Folder |
|---|---|---|
| st | Studio — no model 棚拍，無模特 | |
| stwm | Studio with model 棚拍，有模特 | |
| lf | Lifestyle / real environment — no model 生活場景，無模特 | |
| lfwm | Lifestyle with model 生活場景，有模特 | |
| flat | Flat lay — top-down 俯拍平鋪 | |
| mac | Macro / close-up detail 微距特寫 | |
| gr | Graphic — typography-led, promotional layouts, posters, heavy composition 版式主導、推廣排版、海報、設計主導素材 | |
| wb | White background — supplier or studio photo 白底圖 | 01_source |
| ref | Reference image — model card, mood board 參考圖 | 01_source |
生成標記 Generated / CGI Flag (optional)
| Code | Meaning 說明 |
|---|---|
| cgi | Asset is computer-generated or rendered. Inserted between vis and ratio. Omit for photographs. 素材為電腦生成或渲染，加在 vis 與 ratio 之間。相片不需加。 |
狀態字符 Status Glyphs — 嵌入檔名於版本號之後
| Glyph | 狀態 Status | Meaning |
|---|---|---|
| ✓ | 已核准 Approved | 通過審核，可供使用 — cleared for use |
| ▲ | 待修改 Revision | 需要修改後重提 — needs rework and resubmit |
| × | 已拒絕 Rejected | 已棄用 — killed, do not use |
| (none) | 待審核 Pending | 未附狀態字符 — no suffix = awaiting review |
範例 Example: kd_k6123lhd01-red_stwm_cgi_4x5_v01_✓_KD-G0004.png
資產編號 Asset Number — 每個品牌獨立序列
| Format | Meaning 說明 |
|---|---|
| BRAND-G#### | 4 位零填補序號，加 G 前綴，例如 KD-G0042, HT-G0017。當 product_slug 設定後由系統自動分配，切勿手動編輯。對齊 NNI Gen Asset Log Excel 的 KD_G#### 欄位。 4-digit zero-padded, prefixed with G. Assigned server-side when a product_slug is set. Never manually edited. Matches the KD_G#### column already used in the NNI Gen Asset Log. |
目前序列狀態 Current sequence: KD 至 G0097 · HT / RAF / SO / OS 未使用
比例 Ratio
| Code | Ratio 比例 | Common use 常見用途 |
|---|---|---|
| 1x1 | Square | Instagram feed, thumbnails |
| 4x5 | Portrait | Instagram feed (preferred), Meta ads |
| 9x16 | Vertical video | Reels, Stories, TikTok |
| 16x9 | Landscape | YouTube, landing page banner |
平台資料夾 Platform — Export Folders Only
不可出現於檔名。素材移至 04_output/ 時才分配平台。
Never in filename. Platform only assigned when moving into 04_output/.
| Folder name | Platform |
|---|---|
| meta | Meta Ads (Facebook + Instagram) |
| ig | Instagram organic |
| lp | Landing page |
| pdp | Product detail page |
| edm | Email / EDM |
| xhs | Xiaohongshu |
| reel | Short video (Reels / TikTok) |
| web | Website |
資料夾工作流程 Folder Workflow
產品庫 Product Library · 4 stages · SKU-grouped
活動資料夾 Campaign Folder · 4 stages
01_source 僅限兩種視覺類型
- wb — 白底產品圖 white background product shots
- ref — 參考圖、模特卡、情緒板 reference images, model cards, mood boards
- 所有生成素材放入 02_select All generated outputs go to 02_select
命名規則 Naming Rules
檔案名稱格式 Filename format
- 全部小寫（狀態字符及資產編號保留原形） Lowercase only — status glyphs and asset-number remain as-is
- 欄位之間用底線 _，顏色用連字符 -：k6223lrs11-blk
- 狀態後綴（選用）：_✓ _▲ _×，無後綴 = pending
- 資產編號後綴（系統分配）：_KD-G0042 — 對齊 Gen Asset Log
- 不可使用空格、括號或中文字符 No spaces, brackets, or Chinese
- 必須附版本號：v01，v02… Version always required
版本規範 Version discipline
- 每次修改 = 新版本號 Every modification = new version
- _final _latest _revised _new
平台規範 Platform discipline
- 生成時平台未知，不可編碼進檔名 Platform unknown at generation — never encode it
- kd_k6223_meta_stwm_4x5_v01 （含平台名）
- kd_k6223_stwm_4x5_v01 → 04_output/meta/