| Brand 品牌 | Online 線上 | Offline 線下 | Total 合計 | vs 7 Days Ago 較 7 日前 |
|---|---|---|---|---|
| Hetras | HKD 12,800 | HKD 8,500 | HKD 21,300 | ↑ +12% |
| OSOI | HKD 6,200 | HKD 4,100 | HKD 10,300 | ↓ -3% |
| Ruff & Fetch | HKD 3,800 | HKD 2,600 | HKD 6,400 | ↑ +22% |
| Kodak Apparel | HKD 2,500 | HKD 2,000 | HKD 4,500 | ↓ -8% |
| Total 合計 | HKD 25,300 | HKD 17,200 | HKD 42,500 | ↑ +8% |
| Brand 品牌 | Online 線上 | Offline 線下 | MTD Total 累計 | Target 目標 | % Achieved 達標率 |
|---|---|---|---|---|---|
| Hetras | HKD 298,000 | HKD 187,000 | HKD 485,000 | HKD 550,000 | 88% |
| OSOI | HKD 142,000 | HKD 98,000 | HKD 240,000 | HKD 320,000 | 75% |
| Ruff & Fetch | HKD 86,000 | HKD 58,000 | HKD 144,000 | HKD 160,000 | 90% |
| Kodak Apparel | HKD 52,000 | HKD 39,000 | HKD 91,000 | HKD 130,000 | 70% |
| Total 合計 | HKD 578,000 | HKD 382,000 | HKD 960,000 | HKD 1,160,000 | 83% |
Pacing: 84% of month elapsed, 83% of target achieved — on track
| # | SKU | Product 產品 | Brand 品牌 | Units 件數 | Revenue 收入 |
|---|---|---|---|---|---|
| 1 | HETRAS-001-BLK | Classic Tote Bag | Hetras | 312 | HKD 106,080 |
| 2 | HETRAS-002-CRM | Mini Crossbody | Hetras | 186 | HKD 74,400 |
| 3 | OSOI-501-BLK | Crescent Bag | OSOI | 142 | HKD 49,700 |
| 4 | RF-101-GRY | Classic Dog Harness | Ruff & Fetch | 98 | HKD 17,640 |
| 5 | OSOI-502-BRN | Structured Shoulder Bag | OSOI | 87 | HKD 39,150 |
Action Centre
Stock at 3 units, threshold is 10. Will run out by Friday.
No ETA provided since order placed 10 days ago. 100 units outstanding.
Original ETA was 20 March. No update received.
Sales velocity increased 40% this week. Monitor stock coverage.
78 units on hand, only 2 sold in 30 days. Potential overstock.
Stock Health
| Brand 品牌 | Active SKUs | Low Stock 低庫存 | Stockout Risk 斷貨風險 | Health 健康率 |
|---|---|---|---|---|
| Hetras | 38 | 1 | 0 | 97% |
| OSOI | 42 | 3 | 1 | 90% |
| Ruff & Fetch | 35 | 2 | 1 | 91% |
| Kodak Apparel | 27 | 0 | 0 | 100% |
| Total 合計 | 142 | 6 | 2 | 93% |
Recent Sales
HKD 42,500 yesterday across all channels. 7-day average: HKD 38,200. Top performing brand: Hetras (+15% WoW).
Top 5 Actions
- REORDER: OSOI-502-BRN — 剩 3 件,週五前售罄 / 3 units, will run out by Friday
- ETA MISSING: PO-2026-0145 — 未提供到貨日,100 件未交付 / No ETA, 100 units outstanding
- DELAYED: PO-2026-0152 — 原定 3 月 20 日到貨,無更新 / Original ETA 20 March, no update
- FAST MOVER: HETRAS-001-BLK — 本週銷售速度增 40% / 40% velocity increase this week
- CHECK STOCK: KODAK-050-WHT — 78 件庫存,30 天僅售 2 件 / 78 units, only 2 sold in 30 days
Incoming Stock
12 open POs (Hetras 4 / OSOI 3 / R&F 1 / Kodak 1 / Mixed 3). 8 arriving this week (234 units: Hetras 3, OSOI 2, R&F 1, Kodak 1, Mixed 1). 2 delayed. 1 ETA missing.
Daily Insight — 26 March 2026
整體營運穩定,以下三項需即時處理:
- OSOI-502-BRN 需緊急補貨 — 庫存將於下次到貨前耗盡
- 兩張採購單延誤 — PO-2026-0152 及 PO-2026-0145 尚未更新到貨日,今日須跟進供應商
- KODAK-050-WHT 銷售緩慢 — 現有 78 件,30 天僅售 2 件,建議減價或促銷以釋放倉儲及資金
Operations are broadly stable. Three priority items need immediate attention:
- OSOI-502-BRN requires emergency reorder — stock will deplete before next delivery window
- Two purchase orders are delayed — PO-2026-0152 and PO-2026-0145 have no updated ETAs. Follow up with suppliers today
- KODAK-050-WHT shows slow movement — 78 units on hand with only 2 sold in 30 days. Consider markdown or promotional action
| SKU | Product Name | Brand | Location | Stock | Threshold | Risk | Incoming | ETA | Owner |
|---|---|---|---|---|---|---|---|---|---|
| HETRAS-001-BLK | Classic Tote Bag | Hetras | Warehouse A | 45 | 30 | Safe | 100 | 29 Mar | Sarah |
| HETRAS-002-CRM | Mini Crossbody | Hetras | Warehouse A | 28 | 25 | Low | 50 | 2 Apr | Sarah |
| OSOI-501-BLK | Crescent Bag | OSOI | Warehouse A | 18 | 15 | Low | 0 | — | Chen |
| OSOI-502-BRN | Structured Shoulder Bag | OSOI | Warehouse A | 3 | 10 | Critical | 0 | — | Sarah |
| RF-101-GRY | Classic Dog Harness | Ruff & Fetch | Warehouse B | 62 | 20 | Safe | 0 | — | Mark |
| RF-102-NAV | Padded Lead | Ruff & Fetch | Warehouse B | 8 | 15 | Low | 30 | 1 Apr | Mark |
| KODAK-050-WHT | Oversized T-Shirt | Kodak Apparel | Warehouse A | 78 | 20 | Overstock | 0 | — | Jane |
| HETRAS-003-BLK | Bucket Hat | Hetras | Warehouse A | 35 | 20 | Safe | 0 | — | Sarah |
| OSOI-503-IVR | Bento Bag | OSOI | Warehouse A | 12 | 10 | Low | 40 | 5 Apr | Chen |
| RF-103-BRN | Leather Collar | Ruff & Fetch | Warehouse B | 0 | 10 | Out of Stock | 20 | 28 Mar | Mark |
7-Day Sales Trend 7 日銷售趨勢
Revenue by Brand 品牌收入 (7d)
Top 10 Sellers — Revenue 暢銷收入排行
7-Day Sales Trend 7 日銷售趨勢 — Detail
| Day | This Week 本週 | 7 Days Ago 7 日前 | Change 變化 |
|---|---|---|---|
| Mon 一 | HKD 35,200 | HKD 32,800 | ↑ +7% |
| Tue 二 | HKD 38,100 | HKD 36,500 | ↑ +4% |
| Wed 三 | HKD 41,800 | HKD 37,200 | ↑ +12% |
| Thu 四 | HKD 39,500 | HKD 40,100 | ↓ -1% |
| Fri 五 | HKD 42,500 | HKD 39,400 | ↑ +8% |
| Sat 六 | HKD 48,200 | HKD 44,600 | ↑ +8% |
| Sun 日 | HKD 36,900 | HKD 35,800 | ↑ +3% |
| Total 合計 | HKD 282,200 | HKD 266,400 | ↑ +6% |
Sales by Brand (7 Days) 按品牌銷售(7 日)
| Brand 品牌 | Revenue 收入 (7d) | Units 件數 | vs Prior 7d 較前 7 日 |
|---|---|---|---|
| Hetras | HKD 128,500 | 412 | ↑ +15% |
| OSOI | HKD 68,200 | 198 | ↑ +3% |
| Ruff & Fetch | HKD 42,800 | 265 | ↓ -2% |
| Kodak Apparel | HKD 22,700 | 89 | ↓ -8% |
Top 10 Sellers (7 Days) 暢銷排行(7 日)— Sorted by Brand 按品牌排序
| Brand 品牌 | Rank | SKU | Product 產品 | Units 件數 | Revenue 收入 |
|---|---|---|---|---|---|
| Hetras | 1 | HETRAS-001-BLK | Classic Tote Bag | 87 | HKD 29,580 |
| 4 | HETRAS-003-BLK | Bucket Hat | 42 | HKD 12,600 | |
| 5 | HETRAS-002-CRM | Mini Crossbody | 38 | HKD 15,200 | |
| OSOI | 2 | OSOI-501-BLK | Crescent Bag | 52 | HKD 18,200 |
| 6 | OSOI-502-BRN | Structured Shoulder Bag | 32 | HKD 14,400 | |
| 9 | OSOI-503-IVR | Bento Bag | 22 | HKD 8,250 | |
| Ruff & Fetch | 3 | RF-101-GRY | Classic Dog Harness | 45 | HKD 8,100 |
| 8 | RF-102-NAV | Padded Lead | 25 | HKD 4,500 | |
| Kodak Apparel | 7 | KODAK-050-WHT | Oversized T-Shirt | 28 | HKD 7,840 |
Slow Movers (30 Days) 慢銷品(30 天)
| SKU | Product 產品 | Brand 品牌 | Stock 庫存 | Sold 售出 (30d) | Days of Cover 覆蓋天數 |
|---|---|---|---|---|---|
| KODAK-050-WHT | Oversized T-Shirt | Kodak Apparel | 78 | 2 | 1,170 |
| RF-103-BRN | Leather Collar | Ruff & Fetch | 20 (in transit) | 3 | 200 |
| HETRAS-003-BLK | Bucket Hat | Hetras | 35 | 7 | 150 |
Open PO Summary 採購單總覽
12 張採購單 | 已收貨 456 件 | 未交付 778 件
12 total POs | 456 units received | 778 units outstanding
Stock Projection 庫存預測
按品牌篩選後,顯示各 SKU 現有庫存、加權平均日銷量及預計庫存
Current stock, weighted avg daily outflow, and projected stock levels per item
| SKU | Product 產品 | Brand 品牌 | Current Stock 現有庫存 | Avg Daily Outflow 日均銷量 | Stock in 7d 7 日後 | Stock in 14d 14 日後 | Stock in 30d 30 日後 |
|---|---|---|---|---|---|---|---|
| HETRAS-001-BLK | Classic Tote Bag | Hetras | 45 | 12.4 | 0 * | 0 * | 0 * |
| HETRAS-002-CRM | Mini Crossbody | Hetras | 28 | 6.2 | 0 * | 0 * | 0 * |
| HETRAS-003-BLK | Bucket Hat | Hetras | 35 | 1.4 | 25 | 15 | 0 * |
| OSOI-501-BLK | Crescent Bag | OSOI | 18 | 4.7 | 0 * | 0 * | 0 * |
| OSOI-502-BRN | Structured Shoulder Bag | OSOI | 3 | 4.6 | 0 * | 0 * | 0 * |
| OSOI-503-IVR | Bento Bag | OSOI | 12 | 3.1 | 0 * | 0 * | 0 * |
| RF-101-GRY | Classic Dog Harness | Ruff & Fetch | 62 | 6.4 | 17 | 0 * | 0 * |
| RF-102-NAV | Padded Lead | Ruff & Fetch | 8 | 3.6 | 0 * | 0 * | 0 * |
| RF-103-BRN | Leather Collar | Ruff & Fetch | 0 | 2.6 | 0 * | 0 * | 0 * |
| KODAK-050-WHT | Oversized T-Shirt | Kodak Apparel | 78 | 0.07 | 78 | 77 | 76 |
* 預計斷貨(未計入來貨),紅色數字需留意 — Projected stockout (excluding incoming POs), red figures require attention
Purchase Orders 採購單
| PO # | Brand 品牌 | Product 產品 | Ordered 訂購 | Outstanding 未交付 | ETA | Status 狀態 |
|---|---|---|---|---|---|---|
| PO-2026-0140 | Hetras | Classic Tote (100 units) | 100 | 100 | 29 Mar | In Transit |
| PO-2026-0144 | Hetras | Bucket Hat (60 units) | 60 | 60 | 30 Mar | Ordered |
| PO-2026-0141 | OSOI | Mini Crossbody (50 units) | 50 | 50 | 2 Apr | In Transit |
| PO-2026-0146 | OSOI | Bento Bag (40 units) | 40 | 40 | 5 Apr | Ordered |
| PO-2026-0152 | OSOI | OSOI Assorted (120 units) | 120 | 120 | — | Delayed |
| PO-2026-0142 | Ruff & Fetch | Dog Harness (30 units) | 30 | 30 | 1 Apr | In Transit |
| PO-2026-0143 | Kodak Apparel | Oversized Tee (40 units) | 100 | 40 | — | Partially Received |
| PO-2026-0145 | Mixed | Mixed Stock (100 units) | 100 | 100 | — | ETA Missing |
Active Promotions
15% off all Spring Collection items. Online + offline. Not stackable.
Spend HKD 2,000+, receive branded pouch. Offline only. While stocks last (28/50 remaining).
Joint IG campaign with Paws United. Tag #RuffPawsHK for weekly prize draw of RF gift packs until end Apr.
Scheduled
20% off Kodak Tee + Hetras accessory bundle. Online only, 2 weeks. Goal: clear Kodak slow movers + cross-sell Hetras.
4-day Easter pop-up at K11. IG stories pre-launch + on-site exclusives. KOL attendance confirmed.
Recently Expired (30 days)
Valentine's 10% off. All channels. Generated HKD 18,200 incremental revenue.
Critical (3)
High Priority (4)
Medium (2)
Daily Summary
整體營運穩定。昨日銷售額 HKD 42,500,反映需求持續。惟三項關鍵問題需即時處理:OSOI-502-BRN 庫存極低(3 件)、PO-2026-0145 及 PO-2026-0152 延誤且缺少到貨日、KODAK-050-WHT 嚴重積壓。
Operations are stable across most inventory. HKD 42,500 in sales yesterday reflects consistent demand. Three critical items require immediate attention: OSOI-502-BRN is critically low (3 units), two POs are delayed with missing ETAs, and KODAK-050-WHT shows severe overstock.
What Needs Attention
- OSOI-502-BRN 需緊急補貨 — 若不即時處理,週五前將斷貨
Emergency reorder — stock depletes by Friday without immediate action - 跟進兩張延誤採購單 — PO-2026-0145(逾期 10 天)及 PO-2026-0152(逾期 6 天)
Follow up with two suppliers for delayed POs - KODAK-050-WHT 需制訂處理方案 — 考慮減價、捆綁銷售或捐贈以釋放 78 件倉儲及資金
Develop action plan — consider markdown, bundling, or donation to free up storage and capital - 監控 Hetras 銷售速度 — Classic Tote 增長 40%,需配合來貨管理(預計 3 月 29 日到貨)
Monitor Hetras velocity — 40% increase requires careful stock management
Improving & Positive Signals
- Hetras 品牌表現強勁(按週營收+15%,Classic Tote 速度+40%)— 品牌勢頭良好
Hetras performing strongly — indicates strong brand momentum - 本週 8 張採購單到貨共 234 件(Hetras 3, OSOI 2, R&F 1, Kodak 1, Mixed 1)— 大部分 SKU 正在補充中
8 POs arriving this week with 234 units (Hetras 3, OSOI 2, R&F 1, Kodak 1, Mixed 1) — replenishing most SKUs - 85% 庫存處於健康範圍 — 整體庫存健康,個別項目除外
85% of inventory in healthy range — overall stock health is solid
Risks to Watch
- 供應商可靠性 — 兩個主要供應商(Korea Direct、Supplier XYZ)延誤,反映溝通或物流缺口
Supplier reliability — two delayed POs suggest communication or logistics gaps - 庫存覆蓋缺口 — RF-103-BRN 及 OSOI-502-BRN 在到貨前有 5-6 天斷貨窗口
Stock coverage gap — 5-6 day stockout windows before incoming delivery - 慢銷品積壓 — KODAK-050-WHT 佔用大量流動資金且銷售速度極低
Slow movers accumulation — significant working capital tied up at low velocity
Recommended Next Actions
- Today (26 Mar): 聯絡 Sarah 緊急補貨 OSOI-502-BRN,確認週五能否到貨。若否,準備暫時缺貨通知。
Contact Sarah re: emergency reorder. Confirm Friday delivery. If not, prepare out-of-stock communication. - Today (26 Mar): 追蹤 Chen 及 Sarah 取得 PO-2026-0145 及 PO-2026-0152 供應商更新,明早 10 時前無回覆則升級處理。
Chase supplier updates on delayed POs. Escalate if no response by 10 AM tomorrow. - Tomorrow (27 Mar): 商品團隊制訂 KODAK-050-WHT 處理方案(減價、捆綁或清貨),目標 7 天內消化 30-40 件。
Merchandising to develop action plan for KODAK-050-WHT. Target 30-40 units movement in 7 days. - Ongoing: 每日監控 Hetras Classic Tote 庫存覆蓋率,若速度維持 +40%,重新分配來貨至 Hetras SKUs。
Daily monitoring of Hetras Classic Tote stock coverage. Re-prioritise if velocity remains elevated.