Audience 觀眾3
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| UNISEX | Unisex | 中性 | Default for Kodak. Assign unless explicitly gendered. | Required Kept |
| WOMENSWEAR | Womenswear | 女裝 | Title has (Women) or tag 女 only. | Required Kept |
| KIDSWEAR | Kidswear | 童裝 | Title has "Kids" or tag 兒童. | Required Kept |
Major Category 主要類別8
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| TOP | Top | 上身 | Tees, sweatshirts, pullovers, hoodies. Full zip → OUTER. | Required Changed |
| BOTTOM | Bottom | 下身 | Pants, shorts, skirts, joggers, denim. | Required Kept |
| OUTER | Outer | 外套 | Jackets, zip-up hoodies, cardigans, vests, coats. Full zip or layering = OUTER. | Required Changed |
| BAG | Bag | 袋類 | All bags. | Required Kept |
| HEADWEAR | Headwear | 頭飾 | Caps, bucket hats, beanies. NOT under ACCESSORY. | Required Changed |
| ACCESSORY | Accessory | 配飾 | Socks, keyrings, phone cases, badges, scarves, belts. NOT caps, NOT bags. | Required Kept |
| SHOES | Shoes | 鞋類 | All footwear. | Required Kept |
| GWP | GWP / Promo | 贈品 | Gift-with-purchase, blind boxes, stickers. No further tagging needed. | Required New |
Subcategory — Top 上身子類5
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| Short Sleeve Tee | 短袖 T 恤 | Short sleeve t-shirts. Renamed from TSHIRT. | Required Changed | |
| Long Sleeve Tee | 長袖 T 恤 | Long sleeve t-shirts (not knitwear). | Required Kept | |
| Sweatshirt | 衛衣 | Crew sweatshirts and piste/half-zip (no hood). | Required Kept | |
| Hoodie | 連帽衛衣 | Pullover hooded sweatshirts ONLY. Zip-up → OUTER > JACKET. | Required Kept | |
| Pullover | 套頭衫 | Parent for knit, mohair, fleece tops. Renamed from KNIT_TOP. | Required Changed |
Subcategory — Bottom 下身子類8
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| Trousers | 長褲 | All non-denim long pants. | Required Kept | |
| Denim | 牛仔褲 | Denim pants. NEW in v4.1. | Required New | |
| Cargo Pants | 工裝褲 | Utility/cargo style. | Required Kept | |
| Joggers | 束腳褲 | Sweatpants, banding pants with elasticated cuff. | Required Kept | |
| Shorts | 短褲 | All shorts. Use material field for denim shorts. | Required Kept | |
| Mini Skirt | 迷你裙 | Short skirts. Kept separate in v4.1. | Required Kept | |
| Midi Skirt | 中長裙 | Mid-length skirts. | Required Kept | |
| Long Skirt | 長裙 | Full-length skirts. | Required Kept |
Subcategory — Outer 外套子類6
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| Jacket | 外套 | General jackets, snap, zip-up hoodies, nylon. Now includes zip-up hoodies. | Required Changed | |
| Denim Jacket | 牛仔外套 | Denim outerwear. | Required Kept | |
| Padded Jacket | 棉外套 | Padded/insulated. | Required Kept | |
| Down Jacket | 羽絨外套 | Down-filled outerwear. | Required Kept | |
| Fleece Jacket | 搖粒絨外套 | Fleece outerwear incl. reversible. | Required Kept | |
| Vest (Outer) | 外穿背心 | Fleece vest, padded vest. | Required Kept |
Subcategory — Bag 袋子類8
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| Backpack | 背囊 | Incl. string bags (drawstring). | Required Kept | |
| Crossbody Bag | 斜孭袋 | Sling, case, zoom bags worn across body. | Required Changed | |
| Messenger Bag | 郵差袋 | Flap-style bags. | Required Kept | |
| Shoulder Bag | 肩袋 | Shoulder-carry bags. | Required Kept | |
| Tote Bag | 手挽袋 | Tote/carry bags. | Required Kept | |
| Belt Bag | 腰袋 | Waist/hip bags. | Required Kept | |
| Pouch | 小袋 | Small pouches, keyring pouches. | Required Kept | |
| Mini Bag | 迷你袋 | Mini cross bags, mini string bags, small casual bags. NEW in v4.3. | Required New |
Subcategory — Headwear 頭飾子類2
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| Cap | 帽 | Ball caps, bucket hats. Moved from ACCESSORY. | Required Changed | |
| Beanie | 冷帽 | Knit beanies. | Required Kept |
Material 材質8
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| COTTON | Cotton | 棉 | Cotton, cotton blends, twill. | Optional Kept |
| DENIM | Denim | 牛仔布 | Denim fabric. | Optional Kept |
| NYLON | Nylon | 尼龍 | Nylon, ripstop. | Optional Kept |
| POLYESTER | Polyester | 聚酯纖維 | Polyester, synthetic blends, Sorona, acrylic. | Optional Kept |
| KNIT | Knit | 針織 | Knitwear, mohair, jacquard. | Optional Kept |
| FLEECE | Fleece | 搖粒絨 | Fleece fabric. | Optional Kept |
| DOWN | Down | 羽絨 | Down insulation. | Optional Kept |
| OTHER | Other | 其他 | Leather, canvas, wool, mesh, suede, corduroy. | Optional Kept |
Base Colour 基本顏色19
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| BLACK | Black | 黑色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| WHITE | White | 白色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| GREY | Grey | 灰色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| NAVY | Navy | 深藍 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| BLUE | Blue | 藍色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| LIGHT_BLUE | Light Blue | 淺藍 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| BROWN | Brown | 啡色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| BEIGE | Beige | 米色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| KHAKI | Khaki | 卡其色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| GREEN | Green | 綠色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| OLIVE | Olive | 橄欖綠 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| RED | Red | 紅色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| PINK | Pink | 粉紅 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| PURPLE | Purple | 紫色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| YELLOW | Yellow | 黃色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| ORANGE | Orange | 橙色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| SILVER | Silver | 銀色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| GOLD | Gold | 金色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
| MULTI | Multi | 多色 | Pick dominant colour. 3+ colours with no dominant → MULTI. | Required Kept |
Colour Tone 色調3
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| LIGHT | Light | 淺色 | Pastel, light, washed. | Required Kept |
| MID | Mid | 中色 | Standard saturation. | Required Kept |
| DARK | Dark | 深色 | Deep, washed dark. | Required Kept |
Pattern 圖案7
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| SOLID | Solid | 淨色 | Single colour. Renamed from BLOCK_COLOUR. | Required Changed |
| COLOUR_BLOCK | Colour Block | 撞色 | Large contrasting colour panels. | Required Kept |
| GRAPHIC | Graphic | 圖案款 | Print, logo, embroidery, jacquard. | Required Kept |
| STRIPED | Striped | 間條 | Stripe patterns. | Required Kept |
| PRINTED | Printed | 印花 | All-over or placement print. | Required Kept |
| CHECKED | Checked | 格仔 | Check/plaid. Available if needed. | Required Kept |
| CAMOUFLAGE | Camouflage | 迷彩 | Camo patterns. | Required Kept |
Fit 版型 (New in v4.1)5
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| OVERFIT | Overfit | 超寬鬆 | Significantly oversized, drops past shoulder line. | Optional New |
| LOOSE | Loose | 寬鬆 | Generous room, relaxed silhouette. | Optional New |
| RELAXED | Relaxed | 休閒 | Slightly looser than regular. | Optional New |
| REGULAR | Regular | 標準 | Standard fit, follows body. | Optional New |
| SLIM | Slim | 修身 | Closer to body, tapered. | Optional New |
Season 季節1
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| 26SS / 25FW | Season Code | 季節代碼 | Format: YYSS or YYFW. E.g. 26SS = Spring/Summer 2026. | Required Kept |
Carry Over Status 續售狀態4
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| CARRY_OVER | Carry Over | 續售款 | Continuing from previous season. Justify if prev STR >= 50%. | Required Kept |
| NEW_SEASON | New Season | 新季款 | Default for all new intake. | Required Kept |
| REPEAT_ORDER | Repeat Order | 補單 | Reordered within same season. Must have PO reference. | Required Kept |
| CORE_STYLE | Core Style | 核心款 | Permanent range. Min 3 seasons, avg STR >= 55%. | Required Kept |
STR Tiers 銷售率分級5
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| FAST_MOVER | Fast Mover | 快銷款 | STR >= 80% within 4 weeks. Replenishment review. | Required Kept Auto |
| STRONG_PERFORMER | Strong Performer | 表現良好 | STR 60-79%. Monitor, no urgent action. | Required New Auto |
| FAIR | Fair | 表現一般 | STR 40-59%. Default mid-season. Was "NORMAL" — renamed v4.1. | Required Changed Auto |
| SLOW_MOVER | Slow Mover | 慢銷款 | STR < 40% after 4 weeks. Markdown/bundle review. | Required Kept Auto |
| DEAD_STOCK | Dead Stock | 滯銷 | STR < 15% after 8 weeks. Clearance/write-off. | Required New Auto |
Commercial Status 商業狀態5
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| HERO_PRODUCT | Hero Product | 主打款 | Max 5 per season. Strategic designation. | Required Kept Manual |
| KEY_ITEM | Key Item | 重點款 | Max 15 per season. Commercially important. | Required Kept Manual |
| IMAGE_ITEM | Image Item | 形象款 | Brand image piece. Excluded from slow mover alerts. | Required Kept Manual |
| PROMOTION_ITEM | Promotion Item | 促銷款 | Time-bound. Apply during promo, remove after. | Required Kept Manual |
| NO_REORDER | No Reorder | 停止補貨 | Cannot reverse without admin approval. | Required Kept Manual |
sys: System Reserved 系統保留3
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| sys:newsletter | Newsletter | 已訂閱電子報 | System/app managed. Do not modify. | Optional Kept Auto |
| sys:shop_login | Shop Login | Shop 登入 | Shop login tag. Keep quarantined. | Optional Kept Auto |
| sys:shop_pay | Shop Pay | Shop Pay 用戶 | Shop Pay user tag. | Optional Kept Auto |
lifecycle: Lifecycle 生命週期5
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| lifecycle:new_customer | New Customer | 新顧客 | First order, total orders = 1. | Optional Kept Auto Phase 1 |
| lifecycle:repeat_customer | Repeat Customer | 回頭客 | Total orders >= 2. Removes new_customer. | Optional Kept Auto Phase 1 |
| lifecycle:lapsed_90d | Lapsed 90d | 90 日未購 | No order in 90 days. Needs metafield. | Optional New Auto Phase 2 |
| lifecycle:lapsed_180d | Lapsed 180d | 180 日未購 | No order in 180 days. | Optional New Auto Phase 2 |
| lifecycle:win_back | Win Back | 回流顧客 | Was lapsed, placed new order. | Optional New Auto Phase 2 |
tier: Value Tier 價值層級3
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| tier:vip | VIP | VIP 顧客 | Spend >= HK$2,500 OR orders >= 5. | Optional Changed Auto Phase 1 |
| tier:high_value | High Value | 高價值顧客 | Spend >= HK$1,200 AND < $2,500. | Optional New Auto Phase 1 |
| tier:standard | Standard | 標準顧客 | Default. Everyone else. | Optional Kept Auto Phase 1 |
channel: Channel 渠道3
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| channel:online | Online | 網店顧客 | Ordered via web. | Optional New Auto Phase 2 |
| channel:popup | Popup | 快閃店顧客 | Ordered at popup. Manual/POS. | Optional New Manual Phase 2 |
| channel:omnichannel | Omnichannel | 全渠道顧客 | Has both online + offline orders. | Optional New Auto Phase 2 |
interest: Interest 興趣4
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| interest:apparel | Apparel | 服裝 | Purchased TOP/BOTTOM/OUTER. | Optional New Auto Phase 2 |
| interest:bags | Bags | 袋類 | Purchased BAG category. | Optional New Auto Phase 2 |
| interest:headwear | Headwear | 頭飾 | Purchased HEADWEAR. | Optional New Auto Phase 2 |
| interest:accessories | Accessories | 配飾 | Purchased ACCESSORY/SHOES. | Optional New Auto Phase 2 |
campaign: Campaign 活動4
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| campaign:ss26_launch | SS26 Launch | 26SS 首發 | Season launch attribution. | Optional New Manual Phase 3 |
| campaign:popup_[location] | Popup [Location] | 快閃店_[地點] | Popup event attribution. | Optional New Manual Phase 3 |
| campaign:influencer_[name] | Influencer [Name] | KOL_[名字] | Influencer attribution. UTM-driven. | Optional New Manual Phase 3 |
| campaign:referral | Referral | 轉介 | Referral source. | Optional New Manual Phase 3 |
Campaign Tag Builder 活動標籤產生器
Generated Tag 產生的標籤
UTM String
Tag History 標籤記錄
| Tag | UTM | Time |
|---|
store: Store 門店4
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| store:online | Online | 網店 | Default online store. | Optional Kept Auto Phase 2 |
| store:popup_cb | Popup CB | 快閃店_銅鑼灣 | Causeway Bay. | Optional New Manual Phase 2 |
| store:popup_k11 | Popup K11 | 快閃店_K11 | K11 Musea. | Optional New Manual Phase 2 |
| store:popup_airside | Popup Airside | 快閃店_Airside | Airside. | Optional New Manual Phase 2 |
ops: Governance 治理3
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| ops:migrated | Migrated | 已遷移 | Applied during v1→v2 migration. | Optional New Manual Phase 1 |
| ops:review_needed | Review Needed | 需要審核 | Data quality issue flagged. | Optional New Manual Phase 1 |
| ops:do_not_contact | Do Not Contact | 請勿聯繫 | Opt-out flag. | Optional New Manual Phase 1 |
Metafields 元欄位 (Not Tags)6
▼
| Tag Code | Display EN | Display ZH | Rule | Status |
|---|---|---|---|---|
| custom.first_purchase_date | date | Needed for lifecycle/lapsed logic 生命週期邏輯所需 | Metafield | |
| custom.last_purchase_date | date | Needed for lapsed detection 流失偵測所需 | Metafield | |
| custom.lifetime_spend | number | For segmentation 用於分類 | Metafield | |
| custom.preferred_size | text | For personalisation 個人化所需 | Metafield | |
| custom.popup_visits | integer | Popup interaction count 快閃店互動次數 | Metafield | |
| custom.acquisition_source | text | Original channel 原始渠道 | Metafield | |
Customer Tag Implementation
Phase 1: Foundation 基礎
▼
TaskOwnerDependenciesStatus
1Create metafield definitions in Shopify admin
eCommerce LeadNone
Pending
2Run backfill script for first/last_purchase_date
DevOrder history export
Pending
3Set up Shopify Flow: lifecycle tags
eCommerce LeadMetafields ready
Pending
4Set up Shopify Flow: tier tags
eCommerce LeadNone
Pending
5Run one-off tier assignment script
DevSpend data
Pending
6Apply ops:migrated to all existing customers
DevScript
Pending
Phase 2: Enrichment 豐富
▼
TaskOwnerDependenciesStatus
1Set up Shopify Flow: interest tags
eCommerce LeadOrder line items
Pending
2Set up Shopify Flow: channel tags
eCommerce LeadNone
Pending
3Set up Shopify Flow: store attribution
eCommerce LeadPOS config
Pending
4Set up lapsed detection (scheduled flow)
eCommerce LeadMetafields
Pending
Phase 3: Attribution 歸因
▼
TaskOwnerDependenciesStatus
1Campaign tag UTM integration
MarketingUTM tracking
Pending
2Influencer attribution setup
MarketingKOL list
Pending
3Popup event tagging SOP
OpsSOP doc
Pending
4Full audit and quality check
eCommerce LeadAll flows live
Pending
Product Tag Implementation
Product Tagging Steps
▼
TaskOwnerDependenciesStatus
1Export current Shopify products
eCommerceShopify access
Pending
2Run auto-tagger script (audience, category, subcategory, colour, pattern)
DevExport file
Pending
3Manual review of REVIEW_NEEDED items (26 items)
Buyer/MDTagged file
Pending
4Assign material tags (requires HQ spec sheets)
BuyerHQ data
Pending
5Assign FIT tags (requires measurement data)
BuyerProduct specs
Pending
6Assign season tags
eCommerceSeason plan
Pending
7Assign carry-over status
Buyer/MDSales data
Pending
8Upload tagged data back to Shopify
DevReviewed file
Pending
Campaign Tag Builder 活動標籤產生器
Generated Tag 產生的標籤
UTM String
Tag Log 標籤記錄
| Tag | UTM | Created | Created By |
|---|
No campaign tags generated yet. Use the builder above.
Backfill Tag Import 批量標籤匯入
For bulk tag assignment via Excel + App Script. Upload a prepared CSV or XLSX file with columns: customer_id, tag_action (add/remove), tag_value
📥
Coming Soon — Excel with App Script for backfill tag import
This tool will allow bulk tag operations via Shopify Admin API
1. New Product Intake SOP 新產品入庫▼
1.Check if Shopify Type matches our major_category mapping 檢查 Shopify 類型是否匹配主要類別
2.Assign audience_tag (default UNISEX unless explicitly gendered) 分配觀眾標籤（預設 UNISEX）
3.Assign major_category based on Shopify Type + full-zip rule 根據類型和拉鏈規則分配主要類別
4.Assign subcategory from title keywords 從標題關鍵字分配子類別
5.Assign base_colour from Option1 values (ignore size values) 從選項值分配基本顏色
6.Assign pattern_style (default SOLID) 分配圖案風格（預設 SOLID）
7.Assign season_code from existing tags 從現有標籤分配季節代碼
8.Set carry_over_status (default NEW_SEASON) 設定續售狀態（預設 NEW_SEASON）
9.If material known, assign material_main 如已知材質則分配材質標籤
10.If fit known, assign fit tag 如已知版型則分配版型標籤
2. New Customer Flow 新顧客流程▼
1.First order placed → lifecycle:new_customer auto-assigned 首單 → 自動分配新顧客標籤
2.Total orders >= 2 → lifecycle:repeat_customer replaces new_customer 訂單>=2 → 回頭客取代新顧客
3.Spend crosses HK$1,200 → tier:high_value assigned 消費超過$1,200 → 分配高價值標籤
4.Spend crosses HK$2,500 OR orders >= 5 → tier:vip replaces high_value 消費超過$2,500 或訂單>=5 → VIP 取代高價值
5.Order line items checked → interest tags applied 檢查訂單項目 → 分配興趣標籤
3. Campaign Tagging SOP 活動標籤流程▼
1.Use Campaign Tag Builder to generate tag + UTM 使用標籤產生器生成標籤和 UTM
2.Record the tag in the campaign log 在活動記錄中記錄標籤
3.Set up UTM links in all campaign materials 在所有活動材料中設定 UTM 連結
4.Brief team on tagging requirements 向團隊說明標籤要求
5.After campaign ends, do NOT remove campaign tags (permanent attribution) 活動結束後不要移除標籤（永久歸因）
4. Popup Event SOP 快閃店流程▼
1.Create store:popup_[location] tag if new location 如新地點則建立門店標籤
2.Brief staff on manual tagging process 向員工說明手動標籤流程
3.POS orders should carry the store tag automatically POS 訂單應自動帶有門店標籤
4.After popup: audit all customers have correct store tag 快閃店後：審核所有顧客的門店標籤
5.Check channel:popup is applied 檢查渠道標籤已分配
6.Review any ops:review_needed flags 檢查需要審核的標記
5. Monthly Tag Audit 每月標籤審核▼
1.Check for duplicate or variant tags (e.g. "VIP" vs "tier:vip") 檢查重複或變體標籤
2.Verify no custom tags created outside approved list 確認沒有未經批准的自訂標籤
3.Review STR tier assignments for accuracy 檢查銷售率分級的準確性
4.Check lapsed customer detection is running 確認流失顧客偵測正在運行
5.Report: total tagged customers, tag coverage %, anomalies 報告：已標籤顧客數、覆蓋率、異常
6. Tag Governance Rules 標籤治理規則▼
1.NO one may create new tags without admin approval 未經管理員批准不得建立新標籤
2.All product tags must use approved tag codes (no free text) 所有產品標籤必須使用批准的標籤代碼
3.Customer tags must use prefix:value format 顧客標籤必須使用前綴:值格式
4.Metafields must NOT be duplicated as tags 元欄位不得作為標籤重複
5.Campaign tags follow builder format only 活動標籤只能使用產生器格式
6.ops: tags are governance only — never visible to customers ops:標籤僅用於治理——不向顧客顯示
Monthly Sign-Off Log 每月簽核記錄
| Procedure 程序 | Signed By 簽核人 | Date 日期 | Notes 備註 |
|---|
No sign-offs recorded this session. Complete a monthly check above, then sign off here.