Reports & rate cards
Why this matters: The Report tab gives you an aggregated view of all PR activity — useful for presenting results to management or reviewing a campaign's performance. The Rate Cards tab provides the reference rates that underpin every media value figure in the system. Together they are the layer above the day-to-day logging covered in earlier lessons.
Use the Report tab
- Click the 報表 / Report tab.
- The report view shows summary data drawn from the Coverage and Seeding tabs — totals by brand, campaign, media type, and time period.
- Use any available filters at the top of the report to scope the view to a specific brand, campaign, or date range before reading the summary figures.
- Use the export option to download the report data if you need to share it outside the system or prepare a presentation.
Reference rate cards
- Click the 媒體報價 / Rate Cards tab.
- The rate cards list reference media rates for Hong Kong publications and channels. These are the benchmarks used when there is no confirmed rate from a publication — for example, when estimating the value of an editorial feature rather than a paid placement.
- Browse the list to find the outlet type or format you need. The rates here feed into the MV Calculator's formula and Tier Guide, so they are the authoritative source for media value estimation within NNI.
- Rate cards are maintained centrally. If a rate looks out of date, flag it to whoever manages the PR Registry rather than adjusting your own MV figures manually.
"A posting is missing from the Report."
Go back to the 媒體報道 / Coverage tab and check the brand, campaign, and date filters. The report reflects only what has been logged in Coverage. If the posting was never entered there, it will not appear in the report. Add it in Coverage first, then return to the Report tab.
"My MV figure looks too high or too low compared to what I expected."
Return to the 媒體價值 / MV Calculator and re-check two things: the Reach figure (confirm it is actual reach, not impressions or follower count) and the Tier selection (compare against the Tier Guide on the same page). A one-tier difference can change the output significantly. Once you have the corrected figure, edit the Coverage record directly.
"Someone changed a record I entered and I do not know who did it."
The PR Registry is a shared system — all marketing team members can view and edit all records. There is no change log visible to end users. If this is causing problems, discuss with the team to agree on an ownership convention (e.g. the person who logs a record is the only one who edits it). Do not work around this by duplicating records.
報表與媒體報價
為何重要：報表分頁提供所有公關活動的匯總視圖 —— 適合向管理層匯報成果或回顧某個活動的表現。媒體報價分頁提供支撐系統中每個媒體價值數字的參考費率。兩者合在一起，是前幾課所涵蓋的日常記錄工作之上的一層彙整。
使用報表分頁
- 點擊 報表 / Report 分頁。
- 報表視圖顯示來自媒體報道和贈品派送分頁的匯總資料 —— 按品牌、活動、媒體類型和時間段分類的合計數字。
- 在閱讀匯總數字前，使用報表頂部的篩選器將視圖限定至特定品牌、活動或日期範圍。
- 如需在系統外分享或準備簡報，使用匯出選項下載報表資料。
參考媒體報價
- 點擊 媒體報價 / Rate Cards 分頁。
- 報價表列出香港刊物及媒體渠道的參考費率。當沒有來自刊物的確認費率時，這些是使用的基準 —— 例如估算一篇編輯特輯（而非付費廣告位）的價值。
- 瀏覽清單，找到所需的媒體類型或格式。此處的費率輸入媒體價值計算器的公式及等級指引，是 NNI 內部媒體價值估算的權威來源。
- 報價表由中央統一維護。若某個費率看起來已過時，請向管理 PR Registry 的負責人反映，而非自行手動調整媒體價值數字。
「報表中找不到某條發文記錄。」
返回 媒體報道 / Coverage 分頁，檢查品牌、活動及日期篩選器。報表只反映已在媒體報道分頁記錄的內容。若該發文從未在媒體報道中輸入，報表中便不會出現。請先在媒體報道分頁新增記錄，然後再返回報表分頁。
「媒體價值數字看起來比預期高很多或低很多。」
返回 媒體價值 / MV Calculator，重新確認兩點：觸及數字（確認是實際觸及人數，而非曝光次數或追蹤者數量）以及等級選擇（對照同頁的等級指引）。差一個等級可能令結果有顯著差別。確認正確數字後，直接編輯媒體報道記錄。
「有人修改了我輸入的記錄，我不知道是誰。」
PR Registry 是共享系統 —— 所有市場推廣團隊成員均可查看和編輯所有記錄。用戶端不顯示變更記錄。如果這造成問題，請與團隊討論並達成記錄擁有權的約定（例如，只有記錄的建立者才能編輯該記錄）。請勿透過重複建立記錄來規避此問題。