Guide / Marketing Dashboard / Data freshness & common mistakes 數據時效與常見錯誤

Data freshness & common mistakes

5 min readDifficulty: EasyLesson 4 of 4
Why this matters: The three most common sources of confusion on this dashboard are all about data timing and scope — not bugs. Knowing these patterns prevents you from raising a false alarm or drawing incorrect conclusions from the numbers.

Common mistakes

"The numbers look a day behind — today's orders are missing."
This is expected. All data on this dashboard is populated by overnight sync jobs that run after midnight (UTC). When you open the dashboard on a Tuesday morning, you are seeing data up to end of Monday. Today's orders will appear tomorrow morning after the next sync completes. To confirm when a source last synced, go to the Sources (數據來源) tab — it lists each data stream and its last successful sync timestamp.
"A brand shows zero revenue / all blank."
Check two things first: (1) The Month filter dropdown — if it is set to a month with no data yet (e.g. a future month, or a month before that brand started selling online), all fields will show zero. Switch to a previous month to confirm data exists. (2) The Brand tab — make sure you are on the intended brand, not "All Brands" when you expected a single-brand view. If both are correct and a previous month also shows zero, contact Chrissie — the sync job for that brand may need investigation.
"I need today's live sales figure — can I get it from here?"
No — this dashboard is not a live POS or real-time feed. It is an analytics roll-up built from nightly batch syncs. The numbers reflect completed days, not the current day. For live in-store sales, check the POS system directly. For live online orders, log into the Shopify admin for the relevant brand. Use this dashboard for trend analysis, reporting, and performance reviews — not live operational monitoring.
Lesson seems wrong? Tell Chrissie or your manager so it can be fixed.
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數據時效與常見錯誤

5 分鐘難度:簡單第 4 課,共 4 課
為何重要:使用此 Dashboard 最常見的三類困惑,全部都關乎數據時效與範圍,並非系統故障。掌握這些規律,可避免發出錯誤警報或從數字中得出錯誤結論。

常見錯誤

「數字看起來慢了一天 —— 今天的訂單不見了。」
這是正常現象。 Dashboard 上的所有數據由隔夜同步任務在午夜後( UTC 時間)執行填入。若你在星期二早上查看 Dashboard ,看到的是星期一結束前的數據。今天的訂單將在明天早上下次同步完成後才會出現。如需確認各來源的最後同步時間,請前往數據來源 (Sources) 分頁 —— 該頁列出每個數據流及其最後成功同步的時間戳。
「某個品牌顯示零收入 / 全部空白。」
請先檢查兩項設定:(1)月份篩選下拉選單 —— 若選定的是尚無數據的月份(例如未來月份,或該品牌開始網上銷售前的月份),所有欄位都會顯示零。切換至較早月份確認是否有數據。(2)品牌分頁 —— 確認你在目標品牌分頁上,而非誤選「 All Brands 」。若兩項均正確,且較早月份同樣顯示零,請聯絡 Chrissie —— 該品牌的同步任務可能需要檢查。
「我需要今天的即時銷售數字,可以在這裡找到嗎?」
不可以 —— 此 Dashboard 並非即時 POS 或實時數據流。它是以每晚批次同步為基礎建立的分析匯總工具。數字反映的是已完成的天數,不包含當天。如需查看門店即時銷售,請直接查閱 POS 系統。如需即時網上訂單,請登入相關品牌的 Shopify 後台。此 Dashboard 適用於趨勢分析、報告撰寫及表現檢討,而非即時運營監控。
課程內容有誤?請通知 Chrissie 或你的主管,以便更正。
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